Unclear processes. Disconnected teams. Knowledge trapped in people's heads.

Sainsbury's commercial team had no centralised information source. New starters took weeks to understand basic processes. We changed that.

The Problem:

Sainsbury's commercial team faced significant challenges:

• No single source of truth for product development processes

• Knowledge fragmentation across departments

• Inefficient onboarding for new team members

• Inconsistent practices across teams

• Departmental silos preventing cohesive operations

Complex processes that took weeks to understand were slowing down operations and affecting new starter retention.

Our Approach:

We employed our proven 5Di methodology to tackle this complex organisational challenge.

Define:
Through stakeholder interviews and analysis of existing documentation, we revealed that lack of process clarity was causing inefficiencies, redundancies, and inconsistent practices across teams.

Discover:
We conducted targeted workshops with representatives from each team. These sessions mapped the actual product development journey, identified pain points, and uncovered hidden knowledge that existed only in the minds of experienced team members.

Design:
We designed a comprehensive solution centred around a SharePoint hub. Our design included various content types—videos, infographics, interactive guides, and documentation—all structured to provide both high-level overviews and detailed process information.

Building the Solution:

Process Overview Videos:
Professional explainer videos outlined the entire product development journey, helping teams understand how their work connected to the broader process.

Role-Specific Guides:
Targeted video content detailed responsibilities and workflows for specific roles within the commercial team.

Interactive Infographics:
Visual representations of complex processes helped team members quickly grasp key concepts.

Documentation Templates:
Standardised forms and checklists ensured consistency across teams.

Each asset was crafted with attention to Sainsbury's brand guidelines while prioritising clarity and accessibility.

Deploy:
We identified SharePoint as the ideal platform for deployment—it was already universally accessed by all team members. We created a thoughtfully structured hub that organised all content logically, making information easy to find and navigate.