Complex optical health information. Diverse audiences with varying digital literacy. Critical need for early detection.

Specsavers needed a learning module that could save people's sight. We built it.

The Problem:

Vision problems often go undetected until significant damage occurs. Carers, care home staff, and family members need to recognize early warning signs - but they're not medical professionals.

The challenge: transform complex optical health information into accessible, practical guidance that encourages early intervention across audiences who may have never completed online learning before.

Our Approach:

We worked closely with Specsavers' marketing team and optometrists to develop a comprehensive digital learning module focused on identifying signs of poor vision.

The objectives were clear:

• Educate carers and stakeholders about vision problem indicators

• Present complex medical information simply, cleanly, and effectively

• Create content suitable for diverse audiences, including those new to online learning

• Encourage early intervention and regular eye health checks

Building the Solution:

Expert Interview Videos:
We filmed an interview with a Specsavers optometrist using our Panasonic S5IIX camera, capturing professional-quality footage of their expertise and practical insights. Real experts explaining real solutions.

Animated Explainers:
Using Adobe After Effects, we created dynamic animated characters and motion graphics showing stories about symptoms of poor eye health. We also included a typography video visualising statistics about vision health - making data memorable and impactful.

Custom Illustrations:
Our design team developed bespoke illustrations in Adobe Illustrator that clarified key anatomical concepts and symptoms of various vision conditions. Complex medical concepts became visually understandable.

Interactive Elements:
The module featured interactive components allowing learners to test their knowledge and explore concepts at their own pace - crucial for audiences with varying digital literacy levels.