Identify The Signs of Poor Vision: A Digital Learning Experience for Specsavers

Our collaboration with Specsavers was driven by a serious purpose: to create an engaging, informative module that helps individuals understand and recognise the signs of poor vision. We knew that simply presenting information wasn't enough. We needed to create a truly immersive learning experience that would educate, engage, and empower our audience to make a difference in the lives of the people they cared for.

The project became a masterclass in multidisciplinary digital design. We developed a comprehensive module that incorporated multiple media formats, each carefully crafted to communicate complex eye health information in an accessible and compelling way. Our approach went beyond traditional e-learning, blending instructional design, videography, animation, and graphic design into a cohesive educational tool.

Our video content became the cornerstone of the module. We produced an in-depth filmed interview with a professional optometrist, providing authoritative insights into eye health. Complementing this, we created animated typography videos and motion graphics that transformed technical information into visually engaging narratives. Each video was meticulously produced using Adobe Premiere Pro and Adobe After Effects, ensuring high-quality, professional output.